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Dealerships on Twitter: Lingo for Dealers to Engage with Customers on Twitter

Posted by lotvantage

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With Twitter being the 3rd largest social media platform, we think that it is important for dealerships to know some of these shorthand terms and abbreviations to better understand the Twitterverse and how to engage with customers where they’re hanging out online.

As of February 9, 2017, Twitter’s monthly active users grew to 319 million. Twitter is a free social messaging platform that lets you connect to people and businesses through a Tweet. Each Tweet can contain up to 140 characters with an image or video, though, sharing a URL takes up part of that 140 characters. However, if you are typing your tweet, those 140 characters can contain searchable terms called hashtags (#) which are used to identify specific topics.

It is easy to get lost in shorthand terminology (LOL = laugh out loud, NVM = never mind, etc.) and made-up acronyms that have developed throughout online communities like Twitter. This is especially true among the ages of 16 – 25 (ie. LMK – let me know, BRB – be right back, G2G – got to go, ILY – I love you, etc..).

Twitter Me This

When your browsing Twitter for your dealership or on your person profile, you will notice that some of those shorthand terms and acronyms are used throughout the platform. Sometimes they are used to credit content to an original source, editing or modifying a tweet, chopping up part of a tweet, and acknowledgement towards another Twitter user.

Many people trim their tweets down to save space with the limiting 140 characters.

Here is brief glossary of advanced Twitter abbreviations:

RT: Retweet
Many consider this a basic form of currency on Twitter. A Retweet tells your follower that you found something of value in the original tweet, and you wanted to share it with them. Often, users will use “RT” instead of the following abbreviations, but once you learn the difference, you’ll be a much more precise tweeter.

MT: Modified Tweet
A modified tweet is a tweet that you have to save space or change a tweet in some way. A modified tweet retains the meaning of the original tweet in full, but the wording has changed. You can also use MT if you are chopping up a tweet.

PRT: Partial Retweet
A partial retweet is similar to a modified tweet, but it means that there is some other idea that you left out of the original tweet, usually to save space or add your own thoughts into the original thought.

HT: Hat Tip (something I would use to acknowledge that much of this blog was created with the help of other sources)
Just like the RT, MT, and PRT, a HT is followed by someone’s Twitter username. However, you aren’t quoting someone directly, nor are you retweeting them when you acknowledge them with a HT – you’re giving them a Hat Tip, an acknowledgement that they provided you the inspiration to write something but not the direct content for the tweet.

CC: Carbon Copy (in most cases, you see this as an email option, too)
Using CC in a tweet works the same was as it would in an email. You are basically sending a carbon copy of that tweet to another Twitter user you think would be interested in it. If you wanted to, you could leave out the CC and include an @mention instead. However, the CC clarifies that you want them to see the entirety of the tweet.

DM: Direct Message
When someone says to DM you, they’re asking you to send them a Direct Message, taking the conversation to the next level, away from the 140 characters that a tweet allows. In a Direct Message, you are able to have fluid and functioning conversations. This is all done within the Twitter platform, but under a different tab labeled “messages”.

TYFF: Thank You For Following
We see this a lot for B2C (business to consumer). The business tweets out to a consumer / customer (potential customer) they are thankful for their follow, in hopes to engage in a conversation and bring that consumer in to their dealership.

If you would like to take your tweeting skills to the next level, you can look through this extensive glossary of Twitter abbreviations. If your dealership is already utilizing Twitter abbreviations, we would love to hear from you! Email us at hello@lotvantage.com, tweet us @lotvantage and DM us for more information.

Topics: Blog, Twitter, Social Media