Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” – Content Marketing Institute
Content marketing is an incredibly powerful tool, purposefully attracting customers by consciously and consistently producing relevant and valuable information for your current and future customers. Often times, the intent of content marketing is interpreted as having significance only if you can change or enhance a consumer’s behavior (ie. buy more!). We’re here to debunk that claim and show you that engaging customers, brand awareness and customer loyalty can be achieved with content creation, as well.
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Topics:
Dealership Content,
Dealership Marketing,
Facebook Content,
Facebook for Dealerships,
How-To's,
Blog,
Ads for Dealerships,
Digital Marketing,
Facebook,
Facebook marketing,
How To,
Social Media
What are Facebook Instant Replies?
Instant Replies is a newer option from Facebook that allows you to automatically send messages as your Page’s first response to new messages. For example, you can use your Instant Reply message to let a customer know that you’ll get back to them soon, thank them for contacting your Page or give them a Call-to-Action to contact your dealership to schedule a test drive, vehicle maintenance, speaking with a sales representative, etc. The list goes on and on for all the options in which you can customize this Instant Reply message for a dealership.
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Topics:
craigslist tool,
dealership,
Dealership Marketing,
digital market,
Facebook for Dealerships,
How-To's,
Blog,
Digital Marketing for Dealerships,
Facebook,
LotVantage,
lotvantage for dealerships,
Social Media
What is a Call-to-Action Button you ask? It is literally what it sounds like; it is a clickable button on a Facebook Page that gets your Page visitor to do something specific.
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Topics:
How-To's,
Blog,
Facebook,
Social Media
How often do you hear, “Hey, what’s your Wi-Fi password?” at your dealership? Consumers are always looking for ways to stay connected. Not to mention, your customers may be doing research while shopping on your lot. This is the perfect opportunity to take advantage of their need for constant connectivity.
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Topics:
Check-in,
How-To's,
Blog,
Facebook,
Facebook marketing
Facebook originally built buy and sell Facebook groups to help people connect and hock what they had to sell. Now, Facebook built a stand alone marketplace for those 450 million people who visit those groups every month. Facebook calls it a “convenient destination to discover, buy and sell items with people in your community".
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Topics:
Dealership Social Media,
Facebook for Dealerships,
Facebook Marketplace,
How-To's,
Blog,
Facebook
Internet etiquette, also known as Internetiquette or netiquette, is an important aspect of being an engaged social media contributor. The internet police won’t be knocking on your door and you won’t be fined from the bureau of digital security (neither of those organizations actually exist..), but there are many “unspoken” rules for how one should interact on social media.
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Topics:
Facebook for Dealerships,
How-To's,
Blog,
Facebook,
Facebook Advertising,
Facebook Boosting,
Social Media
