OUR LOTVANTAGE BLOG

Why Car Dealers Should Adopt a Modern Digital Merchandising Strategy

Most people have mastered the skill of shopping. They have been on the internet for so long that they understand the power of choice that the internet gives them. In fact, there are people hitting the car market for the first time who never knew a world without the internet.

Many car dealers have shifted their attentions and advertising budgets to focus strictly on sending people to their own websites. It’s a revolution of sorts as they begin consolidating their digital presence so that everything is funneled directly to them. The concept has legs; generating “1^st party leads” has proven to be the highest quality and yields the best chances per lead of turning it into a sale.

Strong Focus is Imperative for Automotive Social Media

The evolution of social media over the years has been interesting to watch, particularly in the automotive industry. As a business tool, there have been more strategies that have come and gone than ones that have stood the test of time.

Believe it or not, social media is around a decade old in its current form. One can argue that earlier types of social media were around in the 90s, but the modern variation of social media really started with sites like MySpace that gained popularity in 2004 and started really making an impact in 2005 and 2006.

We Do It Best

We Make Free & Classified Marketplaces Easy

Free & classified marketplaces like Craigslist, Backpage, eBay, YouTube, Facebook, and Twitter have created a whole new mindset on marketing. For the past decade LotVantage has focused on developing technologies that leverage these marketplaces to their fullest potential. Keeping up with all of the quirks of these ever-changing marketplaces is a full-time job, but you can leave the hard work up to us. Delivering our solution to your dealers couldn't be easier.

Why more Dealers Choose Us

Improve Dealer ROI with Real-Time Customer Communication

More people choose LotVantage because we do way more than just deliver leads; We enable dealers to communicate with potential customers in real time so that they can convert leads before they bring their business elsewhere. LotVantage notifies dealers of new leads immediately via text messaging and email, tracks and records all leads, and even gives dealers the ability to identify, and immediately engage, anyone looking at their online inventory in a live chat session.

Grow Your Business With Us

Offer Our Apps to Improve Your Product & Your Business

When it comes to leveraging free and classified marketplaces, nobody does it better than LotVantage. That's why DMS providers and other companies across North America rely on our apps to expand their offerings while giving their dealers a product that's second to none. LotVantage is easy to integrate into any existing software with our API, and can also be resold as a stand-alone white-labeled app. There's no excuse for waiting - start your LotVantage integration today and let's see how far we can go.