OUR LOTVANTAGE BLOG

What Is Content Marketing and How to Create It Successfully

Posted by lotvantage Aug 14, 2017 6:03:00 PM
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” – Content Marketing Institute

Content marketing is an incredibly powerful tool, purposefully attracting customers by consciously and consistently producing relevant and valuable information for your current and future customers. Often times, the intent of content marketing is interpreted as having significance only if you can change or enhance a consumer’s behavior (ie. buy more!). We’re here to debunk that claim and show you that engaging customers, brand awareness and customer loyalty can be achieved with content creation, as well.

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Topics: Ads for Dealerships, Dealership Content, Dealership Marketing, Digital Marketing, Facebook, Facebook Content, Facebook for Dealerships, Facebook marketing, How To, How-To's, Blog, Social Media

LotVantage Takes Powersports Business Very Seriously

Posted by lotvantage May 31, 2017 3:03:00 PM

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Topics: Dealership Marketing, powersports, Uncategorized

How to Set Up Facebook Instant Reply for Your Dealership Page

Posted by lotvantage Jan 24, 2017 4:29:52 PM

What are Facebook Instant Replies?

Instant Replies is a newer option from Facebook that allows you to automatically send messages as your Page’s first response to new messages. For example, you can use your Instant Reply message to let a customer know that you’ll get back to them soon, thank them for contacting your Page or give them a Call-to-Action to contact your dealership to schedule a test drive, vehicle maintenance, speaking with a sales representative, etc. The list goes on and on for all the options in which you can customize this Instant Reply message for a dealership.

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Topics: craigslist tool, dealership, Dealership Marketing, digital market, Digital Marketing for Dealerships, Facebook, Facebook for Dealerships, How-To's, LotVantage, lotvantage for dealerships, Blog, Social Media

Social Media Marketing Tips for Your Dealership

Posted by lotvantage Dec 14, 2016 7:52:27 PM

Engage your Dealership's Social Media Networks with these Tips

 

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Topics: Content Calendar, Dealership Facebook, Dealership Marketing, Dealership Tips, Facebook, Facebook Advertising, Facebook Content, Blog, Social Media Marketing

5 Set-Up Tips for Dealership Facebook Pages

Posted by lotvantage Feb 19, 2016 10:33:11 AM

Dealership Facebook Set-Up Best Practices

LotVantage’s software can help keep your posts engaging to your audience, but shouldn’t you make sure you’re not just putting a fresh coat of paint on a car that’s never going to leave your driveway?
Your Facebook page can be your second website! Make sure you are using these simple and effective Facebook business page set-up tips for maximizing your dealership’s brand exposure on the world’s most popular social networking site.
Whether you need to know how to set up a Facebook page for your dealership or just need pointers on how to best optimize your current page, we have 5 dealership Facebook set-up best practices that you can easily make today.

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Topics: Best Practices, Dealership Facebook, Dealership Marketing, Facebook, Facebook for Dealerships, How-To's, Blog, Social Media, Social Media Set-Up, Social Media Tips