OUR LOTVANTAGE BLOG

On Social Media, the Middle Ground is No Man's Land

Posted by Jim Jabaay Oct 24, 2014 7:02:27 PM

The evolution of automotive social media has been an amazing thing to behold over the years. We've all seen strategies come and go. Some worked. Some didn't. Today, we have the luxury of having narrowed down the strategies that have proven to be effective today and that should continue to be effective in the near future.

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Topics: Blog, Featured

Why Car Dealers Should Adopt a Modern Digital Merchandising Strategy

Posted by Jim Jabaay Oct 22, 2014 8:43:59 PM

Most people have mastered the skill of shopping. They have been on the internet for so long that they understand the power of choice that the internet gives them. In fact, there are people hitting the car market for the first time who never knew a world without the internet.

Many car dealers have shifted their attentions and advertising budgets to focus strictly on sending people to their own websites. It’s a revolution of sorts as they begin consolidating their digital presence so that everything is funneled directly to them. The concept has legs; generating “1st party leads” has proven to be the highest quality and yields the best chances per lead of turning it into a sale.

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Topics: Blog, Featured

Strong Focus is Imperative for Automotive Social Media

Posted by lotvantage Sep 11, 2014 4:39:55 PM

The evolution of social media over the years has been interesting to watch, particularly in the automotive industry. As a business tool, there have been more strategies that have come and gone than ones that have stood the test of time.

Believe it or not, social media is around a decade old in its current form. One can argue that earlier types of social media were around in the 90s, but the modern variation of social media really started with sites like MySpace that gained popularity in 2004 and started really making an impact in 2005 and 2006.

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Topics: Blog, Featured

Why Putting Your Social Media on AutoPilot is the Best Answer for Many Car Dealers

Posted by lotvantage Aug 15, 2014 8:50:26 AM

The original purpose of social media was to allow people to share things in their life or that they find important with other people regardless of where they are. Over the years, there have been many questions posed about the validity of social media as a business-driving venue for car dealers, but one thing is certain: it’s here and isn’t going away any time soon, so dealers need to pay attention to it.

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Topics: Blog

A Social Media Presence is Important Even if You Don’t Believe in Social

Posted by lotvantage Aug 6, 2014 11:59:25 AM

The rise of social media offered a new promise in the ever-evolving digital age. It was a way to broadcast messages to potential customers in a way that allowed for dialogue. Rather than being another form of online advertising like PPC or 3rd-party inventory listings, it promised to become a venue of communication.

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Topics: Blog

The Cost of Free and Why Craigslist is Better Now

Posted by lotvantage Jul 24, 2014 4:41:19 PM

There are plenty of things offered to car dealers that fall under the category of "free". Co-op money from the OEM is normally considered free. The donuts that the Cars.com representative brings every month are seen as free. Even the materials that the OEM and other suppliers send you to market your cars and services can be viewed as free.

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Topics: Blog