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What's Your Pre-owned Strategy

Posted by Jim Jabaay
Jim Jabaay

 

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Boating Industry February Blog Post:

In the latest issue of Boating Industry, they shared the data for the 2018 forecast. Reviewing the data points shows that we are very excited about our growth in 2018.

When reviewing the concerns going into 2018, the top two were affordability of boating and lack of skilled labor craftsmen for new boat production challenges. With those two concerns, perhaps it is time to look at your dealership's pre-owned strategy.

Many dealers that we talk with don't keep pre-owned inventory in stock and often times try to wholesale it with the deal. Building a used inventory strategy can easily take away your top two worries and add another line of profitability.

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Topics: promote inventory online, Boating Industry