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Managing Lead Response Time

Posted by Jim Jabaay
Jim Jabaay

 

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Powersports Business February Blog Post:

As a consumer living in a digital world, we have turned into impulse buyers of goods and services. With the click of a button, we can order everything — from our groceries to dinner — and have it delivered within hours. Our attention spans are getting smaller and we expect to have items at our fingertips immediately. With such a high personal expectation with services for ourselves, why don't we treat online leads into our dealership the same way?

According to Harvard Business Review, leads being responded to within the first 5 MINUTES are 400 percent more likely to close. 

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Topics: Customer Reviews, Dealership Social Media, powersports dealership, lead management, lead distribution, lead tracking, Powersports Business