We dub 2017 the year of emojis for dealership’s! That statement would not have been taken serious years ago. Have you noticed how prevalent the use of emojis are outside of social media? They’re everywhere!
We’d like to share 5 things your dealership can do to improve their social media presence in 2017. According to estimates, the number of worldwide social media users has reached 1.96 billion and is expected to grow to some 2.5 billion by 2018. Considering the number of people interacting on social media networks, it is a no-brainer that dealerships should be spending time engaging with their audience, since that is where their customers are spending time.
Whether it be in the form of a review or a product overview, consumers rely heavily on video when making purchasing decisions. If your powersports dealership marketing strategy includes video, which it should, you will want to make sure your YouTube channel has been optimized.
Facebook for dealerships is a pay-to-play marketplace when you have a business page. It’s nearly impossible to reach your entire audience without putting an advertising budget behind it. This post will give you a basic understanding of Facebook boosting (advertising) and audience targeting to help expand the reach or your dealership’s messaging.
Why YouTube is Important for Dealership Success
YouTube was bought by Google in 2006 and since then, grew to become the second largest search engine in the world! Don’t believe it? 400 hours of video are uploaded to YouTube per minute and over one third of the entire internet population uses YouTube.