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What Is Content Marketing and How to Create It Successfully

Aug 14, 2017 6:03:00 PM / by lotvantage posted in Dealership Content, Dealership Marketing, Facebook Content, Facebook for Dealerships, How-To's, Blog, Ads for Dealerships, Digital Marketing, Facebook, Facebook marketing, How To, Social Media

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Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” – Content Marketing Institute

Content marketing is an incredibly powerful tool, purposefully attracting customers by consciously and consistently producing relevant and valuable information for your current and future customers. Often times, the intent of content marketing is interpreted as having significance only if you can change or enhance a consumer’s behavior (ie. buy more!). We’re here to debunk that claim and show you that engaging customers, brand awareness and customer loyalty can be achieved with content creation, as well.

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How to Set Up Facebook Instant Reply for Your Dealership Page

Jan 24, 2017 4:29:52 PM / by lotvantage posted in craigslist tool, dealership, Dealership Marketing, digital market, Facebook for Dealerships, How-To's, Blog, Digital Marketing for Dealerships, Facebook, LotVantage, lotvantage for dealerships, Social Media

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What are Facebook Instant Replies?

Instant Replies is a newer option from Facebook that allows you to automatically send messages as your Page’s first response to new messages. For example, you can use your Instant Reply message to let a customer know that you’ll get back to them soon, thank them for contacting your Page or give them a Call-to-Action to contact your dealership to schedule a test drive, vehicle maintenance, speaking with a sales representative, etc. The list goes on and on for all the options in which you can customize this Instant Reply message for a dealership.

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How To: Include a Call-to-Action on Your Dealership Facebook Page

Jan 16, 2017 4:27:00 PM / by LotVantage Marketing posted in How-To's, Blog, Facebook, Social Media

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What is a Call-to-Action Button you ask? It is literally what it sounds like; it is a clickable button on a Facebook Page that gets your Page visitor to do something specific.

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Increase Facebook Check-Ins at your Dealership with Facebook Wi-Fi

Nov 17, 2016 5:23:00 AM / by LotVantage Marketing posted in Check-in, How-To's, Blog, Facebook, Facebook marketing

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How often do you hear, “Hey, what’s your Wi-Fi password?” at your dealership? Consumers are always looking for ways to stay connected. Not to mention, your customers may be doing research while shopping on your lot. This is the perfect opportunity to take advantage of their need for constant connectivity.

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Facebook Launches Marketplace. What Does that Mean for Your Dealership?

Oct 4, 2016 9:35:00 AM / by LotVantage Marketing posted in Dealership Social Media, Facebook for Dealerships, Facebook Marketplace, How-To's, Blog, Facebook

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Facebook originally built buy and sell Facebook groups to help people connect and hock what they had to sell. Now, Facebook built a stand alone marketplace for those 450 million people who visit those groups every month. Facebook calls it a “convenient destination to discover, buy and sell items with people in your community".

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Internetiquette For An Engaging Dealership - Learning Internet Etiquette

Aug 22, 2016 11:38:11 AM / by LotVantage Marketing posted in Facebook for Dealerships, How-To's, Blog, Facebook, Facebook Advertising, Facebook Boosting, Social Media

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Internet etiquette, also known as Internetiquette or netiquette, is an important aspect of being an engaged social media contributor. The internet police won’t be knocking on your door and you won’t be fined from the bureau of digital security (neither of those organizations actually exist..), but there are many “unspoken” rules for how one should interact on social media.

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