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The Missing Moment in the Buying Journey

Jun 6, 2018 11:27:30 AM / by Jim Jabaay posted in Facebook marketing, facebook retargeting, Manufacturers, Boating Industry, boat shows

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Tampa, FL - Jun 6th, 2018

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What Is Content Marketing and How to Create It Successfully

Aug 14, 2017 6:03:00 PM / by lotvantage posted in Dealership Content, Dealership Marketing, Facebook Content, Facebook for Dealerships, How-To's, Blog, Ads for Dealerships, Digital Marketing, Facebook, Facebook marketing, How To, Social Media

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Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” – Content Marketing Institute

Content marketing is an incredibly powerful tool, purposefully attracting customers by consciously and consistently producing relevant and valuable information for your current and future customers. Often times, the intent of content marketing is interpreted as having significance only if you can change or enhance a consumer’s behavior (ie. buy more!). We’re here to debunk that claim and show you that engaging customers, brand awareness and customer loyalty can be achieved with content creation, as well.

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Increase Facebook Check-Ins at your Dealership with Facebook Wi-Fi

Nov 17, 2016 5:23:00 AM / by LotVantage Marketing posted in Check-in, How-To's, Blog, Facebook, Facebook marketing

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How often do you hear, “Hey, what’s your Wi-Fi password?” at your dealership? Consumers are always looking for ways to stay connected. Not to mention, your customers may be doing research while shopping on your lot. This is the perfect opportunity to take advantage of their need for constant connectivity.

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How To Create A Dealership Business Facebook Page

Aug 15, 2016 4:42:00 PM / by LotVantage Marketing posted in Facebook for Dealerships, How-To's, Blog, Ads for Dealerships, Dealership Facebook, Digital Marketing for Dealerships, Facebook, Facebook marketing, How To, Social Media

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Is your dealership on social media? Let us help you take the first steps to becoming a social media aficionado (professional). With this visual tutorial, you will be able to set up your own dealership Facebook Business Page that will put you on the road to social media success, drawing in the customers you want to attract and engage with. Social media is social! Let’s get your dealership social.

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How to Regain Admin Access to Your Dealership Facebook Page

Jul 29, 2016 9:30:00 AM / by LotVantage Marketing posted in Access Facebook, Facebook Admin, Facebook Content, Free Downloadable, How-To's, Blog, Dealership Facebook, Facebook, Facebook Advertising, Facebook Boosting, Facebook marketing, Facebook Password, How To, Locked out of Facebook, Social Media

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“Help! A former employee is the only Admin for our Facebook Page and now I can’t access it!”

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How Facebook's Recent Update Will Impact Your Dealership

Jun 30, 2016 11:29:00 AM / by LotVantage Marketing posted in Dealership Content, Facebook for Dealerships, Blog, Ads for Dealerships, Dealership Facebook, Facebook, Facebook Boosting, Facebook marketing

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Facebook recently announced that it’s changing how it delivers posts from businesses. The goal of News Feed is to show you stories that are most relevant. Facebook likes to make improvements to News Feed in order to keep people on Facebook, not leaving in frustration.

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