Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” – Content Marketing Institute
Content marketing is an incredibly powerful tool, purposefully attracting customers by consciously and consistently producing relevant and valuable information for your current and future customers. Often times, the intent of content marketing is interpreted as having significance only if you can change or enhance a consumer’s behavior (ie. buy more!). We’re here to debunk that claim and show you that engaging customers, brand awareness and customer loyalty can be achieved with content creation, as well.
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Topics:
Dealership Content,
Dealership Marketing,
Facebook Content,
Facebook for Dealerships,
How-To's,
Blog,
Ads for Dealerships,
Digital Marketing,
Facebook,
Facebook marketing,
How To,
Social Media
Anyone that uses Facebook knows that Facebook is always testing new tools and features and rolls it slowly to small test groups at a time. In fact, it is likely that the version of Facebook you use is different from the one your friends see. This is called A/B testing. But most of us unsuspecting Facebook users don’t notice the differences until they do a mass platform update.
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Topics:
Facebook for Dealerships,
Blog,
Facebook,
Facebook for Dealers,
Social Media,
Social Media for Dealers,
social media for dealerships
What are Facebook Instant Replies?
Instant Replies is a newer option from Facebook that allows you to automatically send messages as your Page’s first response to new messages. For example, you can use your Instant Reply message to let a customer know that you’ll get back to them soon, thank them for contacting your Page or give them a Call-to-Action to contact your dealership to schedule a test drive, vehicle maintenance, speaking with a sales representative, etc. The list goes on and on for all the options in which you can customize this Instant Reply message for a dealership.
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Topics:
craigslist tool,
dealership,
Dealership Marketing,
digital market,
Facebook for Dealerships,
How-To's,
Blog,
Digital Marketing for Dealerships,
Facebook,
LotVantage,
lotvantage for dealerships,
Social Media
Facebook originally built buy and sell Facebook groups to help people connect and hock what they had to sell. Now, Facebook built a stand alone marketplace for those 450 million people who visit those groups every month. Facebook calls it a “convenient destination to discover, buy and sell items with people in your community".
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Topics:
Dealership Social Media,
Facebook for Dealerships,
Facebook Marketplace,
How-To's,
Blog,
Facebook
Social media success for your dealership is not an exact science and you may fall into one of the below categories when it comes to managing your dealership’s social media presence, which is synonymous with having a website. You need to have it in order for your dealership to stay competitive.
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Topics:
Content,
Facebook for Dealerships,
Instagram,
Blog,
Facebook,
Facebook Advertising,
Retarget,
Social Media,
social media for dealerships
Internet etiquette, also known as Internetiquette or netiquette, is an important aspect of being an engaged social media contributor. The internet police won’t be knocking on your door and you won’t be fined from the bureau of digital security (neither of those organizations actually exist..), but there are many “unspoken” rules for how one should interact on social media.
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Topics:
Facebook for Dealerships,
How-To's,
Blog,
Facebook,
Facebook Advertising,
Facebook Boosting,
Social Media