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3 Steps to Amp Up Boat Show Marketing Using Facebook

Dec 21, 2017 12:33:21 PM / by Jim Jabaay posted in Dealership Social Media, Facebook for Dealerships, Dealership Digital Marketing, Facebook Advertising, Boating Industry, boat shows

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Tampa, FL - Dec 21st, 2017

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What Is Content Marketing and How to Create It Successfully

Aug 14, 2017 6:03:00 PM / by lotvantage posted in Dealership Content, Dealership Marketing, Facebook Content, Facebook for Dealerships, How-To's, Blog, Ads for Dealerships, Digital Marketing, Facebook, Facebook marketing, How To, Social Media

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Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” – Content Marketing Institute

Content marketing is an incredibly powerful tool, purposefully attracting customers by consciously and consistently producing relevant and valuable information for your current and future customers. Often times, the intent of content marketing is interpreted as having significance only if you can change or enhance a consumer’s behavior (ie. buy more!). We’re here to debunk that claim and show you that engaging customers, brand awareness and customer loyalty can be achieved with content creation, as well.

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5 Facebook Updates and Tests Spotted in July 2017

Jul 26, 2017 4:54:00 PM / by LotVantage Marketing posted in Facebook for Dealerships, Blog, Facebook, Facebook for Dealers, Social Media, Social Media for Dealers, social media for dealerships

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Anyone that uses Facebook knows that Facebook is always testing new tools and features and rolls it slowly to small test groups at a time. In fact, it is likely that the version of Facebook you use is different from the one your friends see. This is called A/B testing. But most of us unsuspecting Facebook users don’t notice the differences until they do a mass platform update.

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How to Set Up Facebook Instant Reply for Your Dealership Page

Jan 24, 2017 4:29:52 PM / by lotvantage posted in craigslist tool, dealership, Dealership Marketing, digital market, Facebook for Dealerships, How-To's, Blog, Digital Marketing for Dealerships, Facebook, LotVantage, lotvantage for dealerships, Social Media

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What are Facebook Instant Replies?

Instant Replies is a newer option from Facebook that allows you to automatically send messages as your Page’s first response to new messages. For example, you can use your Instant Reply message to let a customer know that you’ll get back to them soon, thank them for contacting your Page or give them a Call-to-Action to contact your dealership to schedule a test drive, vehicle maintenance, speaking with a sales representative, etc. The list goes on and on for all the options in which you can customize this Instant Reply message for a dealership.

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Facebook Launches Marketplace. What Does that Mean for Your Dealership?

Oct 4, 2016 9:35:00 AM / by LotVantage Marketing posted in Dealership Social Media, Facebook for Dealerships, Facebook Marketplace, How-To's, Blog, Facebook

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Facebook originally built buy and sell Facebook groups to help people connect and hock what they had to sell. Now, Facebook built a stand alone marketplace for those 450 million people who visit those groups every month. Facebook calls it a “convenient destination to discover, buy and sell items with people in your community".

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8 Ways Your Dealership can be Successful on Social Media

Sep 14, 2016 11:57:00 AM / by LotVantage Marketing posted in Content, Facebook for Dealerships, Instagram, Blog, Facebook, Facebook Advertising, Retarget, Social Media, social media for dealerships

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Social media success for your dealership is not an exact science and you may fall into one of the below categories when it comes to managing your dealership’s social media presence, which is synonymous with having a website. You need to have it in order for your dealership to stay competitive.

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