OUR LOTVANTAGE BLOG

3 Steps to Amp Up Boat Show Marketing Using Facebook

Posted by Jim Jabaay Dec 21, 2017 12:33:21 PM

Tampa, FL - Dec 21st, 2017

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Topics: Dealership Social Media, Facebook for Dealerships, Dealership Digital Marketing, Facebook Advertising, Boating Industry, boat shows

What Is Content Marketing and How to Create It Successfully

Posted by lotvantage Aug 14, 2017 6:03:00 PM
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” – Content Marketing Institute

Content marketing is an incredibly powerful tool, purposefully attracting customers by consciously and consistently producing relevant and valuable information for your current and future customers. Often times, the intent of content marketing is interpreted as having significance only if you can change or enhance a consumer’s behavior (ie. buy more!). We’re here to debunk that claim and show you that engaging customers, brand awareness and customer loyalty can be achieved with content creation, as well.

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Topics: Dealership Content, Dealership Marketing, Facebook Content, Facebook for Dealerships, How-To's, Blog, Ads for Dealerships, Digital Marketing, Facebook, Facebook marketing, How To, Social Media

5 Facebook Updates and Tests Spotted in July 2017

Posted by LotVantage Marketing Jul 26, 2017 4:54:00 PM

Anyone that uses Facebook knows that Facebook is always testing new tools and features and rolls it slowly to small test groups at a time. In fact, it is likely that the version of Facebook you use is different from the one your friends see. This is called A/B testing. But most of us unsuspecting Facebook users don’t notice the differences until they do a mass platform update.

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Topics: Facebook for Dealerships, Blog, Facebook, Facebook for Dealers, Social Media, Social Media for Dealers, social media for dealerships

How to Set Up Facebook Instant Reply for Your Dealership Page

Posted by lotvantage Jan 24, 2017 4:29:52 PM

What are Facebook Instant Replies?

Instant Replies is a newer option from Facebook that allows you to automatically send messages as your Page’s first response to new messages. For example, you can use your Instant Reply message to let a customer know that you’ll get back to them soon, thank them for contacting your Page or give them a Call-to-Action to contact your dealership to schedule a test drive, vehicle maintenance, speaking with a sales representative, etc. The list goes on and on for all the options in which you can customize this Instant Reply message for a dealership.

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Topics: craigslist tool, dealership, Dealership Marketing, digital market, Facebook for Dealerships, How-To's, Blog, Digital Marketing for Dealerships, Facebook, LotVantage, lotvantage for dealerships, Social Media

Facebook Launches Marketplace. What Does that Mean for Your Dealership?

Posted by LotVantage Marketing Oct 4, 2016 9:35:00 AM

Facebook originally built buy and sell Facebook groups to help people connect and hock what they had to sell. Now, Facebook built a stand alone marketplace for those 450 million people who visit those groups every month. Facebook calls it a “convenient destination to discover, buy and sell items with people in your community".

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Topics: Dealership Social Media, Facebook for Dealerships, Facebook Marketplace, How-To's, Blog, Facebook

8 Ways Your Dealership can be Successful on Social Media

Posted by LotVantage Marketing Sep 14, 2016 11:57:00 AM

Social media success for your dealership is not an exact science and you may fall into one of the below categories when it comes to managing your dealership’s social media presence, which is synonymous with having a website. You need to have it in order for your dealership to stay competitive.

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Topics: Content, Facebook for Dealerships, Instagram, Blog, Facebook, Facebook Advertising, Retarget, Social Media, social media for dealerships