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Are Your Co-op Marketing Programs Working Today?

Oct 6, 2017 8:33:00 AM / by Branden Elwell posted in OEM Marketing, Dealership Facebook, Facebook, Facebook Advertising, OEM, co-op marketing

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What Is Content Marketing and How to Create It Successfully

Aug 14, 2017 6:03:00 PM / by lotvantage posted in Dealership Content, Dealership Marketing, Facebook Content, Facebook for Dealerships, How-To's, Blog, Ads for Dealerships, Digital Marketing, Facebook, Facebook marketing, How To, Social Media

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Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” – Content Marketing Institute

Content marketing is an incredibly powerful tool, purposefully attracting customers by consciously and consistently producing relevant and valuable information for your current and future customers. Often times, the intent of content marketing is interpreted as having significance only if you can change or enhance a consumer’s behavior (ie. buy more!). We’re here to debunk that claim and show you that engaging customers, brand awareness and customer loyalty can be achieved with content creation, as well.

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5 Facebook Updates and Tests Spotted in July 2017

Jul 26, 2017 4:54:00 PM / by LotVantage Marketing posted in Facebook for Dealerships, Blog, Facebook, Facebook for Dealers, Social Media, Social Media for Dealers, social media for dealerships

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Anyone that uses Facebook knows that Facebook is always testing new tools and features and rolls it slowly to small test groups at a time. In fact, it is likely that the version of Facebook you use is different from the one your friends see. This is called A/B testing. But most of us unsuspecting Facebook users don’t notice the differences until they do a mass platform update.

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3 Steps to Facebook Advertising for Dealerships & Brands

Jun 26, 2017 9:00:53 AM / by LotVantage Marketing posted in Advertising for Dealerships, Advertising for OEM, Blog, Advertising for Dealers, Facebook, Facebook Ads, Facebook Advertising, Facebook Objectives

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By the LotVantage Social Media Team

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How Dealerships Can Claim Their Unmanaged Facebook Pages

Jun 6, 2017 12:10:00 PM / by lotvantage posted in Blog, Facebook

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A Facebook Page may exist for your dealership even if someone from your business didn’t actually create it. For example, when a person checks in to a place on Facebook that does not have an official Page, an unofficial Page is automatically created to represent that location.

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Leverage Your Customers to Amplify Your Dealership on Social Media

Jun 1, 2017 3:57:00 PM / by LotVantage Marketing posted in Instagram, Blog, Twitter, Facebook, Social Media

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What is social media

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