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What Is Content Marketing and How to Create It Successfully

Aug 14, 2017 6:03:00 PM / by lotvantage posted in Dealership Content, Dealership Marketing, Facebook Content, Facebook for Dealerships, How-To's, Blog, Ads for Dealerships, Digital Marketing, Facebook, Facebook marketing, How To, Social Media

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Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” – Content Marketing Institute

Content marketing is an incredibly powerful tool, purposefully attracting customers by consciously and consistently producing relevant and valuable information for your current and future customers. Often times, the intent of content marketing is interpreted as having significance only if you can change or enhance a consumer’s behavior (ie. buy more!). We’re here to debunk that claim and show you that engaging customers, brand awareness and customer loyalty can be achieved with content creation, as well.

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Press Release: LotVantage to Attend Digital Dealer 2017 - Booth #629

Apr 7, 2017 11:24:34 AM / by lotvantage posted in automotive, booth #629, digital dealer 2017, digital dealer, Digital Marketing, Press Release, tradeshow

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Tampa, FL – April 4, 2017 – LotVantage is a leader in digital marketing for the automotive industry, building innovative, technology-focused applications that successfully drive leads for dealerships. LotVantage will be attending Digital Dealer 2017 at booth #629, to be held at the Tampa Convention Center from April 11-13.

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