In the automotive, powersports and marine industries, social media has experienced a rocky existence. On one hand, the promise of massive exposure has been intriguing and spawned entire companies to focus strictly on social media. On the other hand, the return on investment has been a challenge to demonstrate, let alone believe in through proper KPI measurement standards.
Which is it? Is social media good or is it simply too hard to demonstrate a return on investment? In many ways, the answer to both questions is yes, which is why we're so pleased about the performance of our own social media product.