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What Is Content Marketing and How to Create It Successfully

Aug 14, 2017 6:03:00 PM / by lotvantage posted in Dealership Content, Dealership Marketing, Facebook Content, Facebook for Dealerships, How-To's, Blog, Ads for Dealerships, Digital Marketing, Facebook, Facebook marketing, How To, Social Media

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Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” – Content Marketing Institute

Content marketing is an incredibly powerful tool, purposefully attracting customers by consciously and consistently producing relevant and valuable information for your current and future customers. Often times, the intent of content marketing is interpreted as having significance only if you can change or enhance a consumer’s behavior (ie. buy more!). We’re here to debunk that claim and show you that engaging customers, brand awareness and customer loyalty can be achieved with content creation, as well.

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Love Your Dealership with Facebook Retargeting

Jan 27, 2017 12:18:03 PM / by lotvantage posted in atv dealership ad, commercial truck dealership, commercial truck dealership ads, dealership, Blog, truck dealership ad, utv dealership ad, Ads for Dealerships, car dealership ad, Dealership Facebook, dealership facebook page, Facebook, facebook retargeting, farm and garden ads, powersports, powersports dealership, powersports dealership ads, rv dealership, rv dealership ads

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Here at LotVantage, we love, LOVE! With our favorite new company hashtag #ilovemylotvantage, we mean business.

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Craigslist Moving to Paid for More Categories on 12/1/2016

Nov 23, 2016 2:29:00 PM / by LotVantage Marketing posted in Craigslist, Craigslist for ATVs, Craigslist for Boats, craigslist for dealerships, Craigslist for Heavy Equipment, Craigslist for Marine, Craigslist for RV, Craigslist for Trailers, Blog, Ads for Dealerships, Craigslist for Motorcycles, Craigslist for Snowmobiles, Craigslist for UTVs, Motorcycles

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Craigslist recently announced that starting Thursday, December 1, 2016 ads posted to the following categories will now require payment to post ads.

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How To Create A Dealership Business Facebook Page

Aug 15, 2016 4:42:00 PM / by LotVantage Marketing posted in Facebook for Dealerships, How-To's, Blog, Ads for Dealerships, Dealership Facebook, Digital Marketing for Dealerships, Facebook, Facebook marketing, How To, Social Media

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Is your dealership on social media? Let us help you take the first steps to becoming a social media aficionado (professional). With this visual tutorial, you will be able to set up your own dealership Facebook Business Page that will put you on the road to social media success, drawing in the customers you want to attract and engage with. Social media is social! Let’s get your dealership social.

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How Facebook's Recent Update Will Impact Your Dealership

Jun 30, 2016 11:29:00 AM / by LotVantage Marketing posted in Dealership Content, Facebook for Dealerships, Blog, Ads for Dealerships, Dealership Facebook, Facebook, Facebook Boosting, Facebook marketing

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Facebook recently announced that it’s changing how it delivers posts from businesses. The goal of News Feed is to show you stories that are most relevant. Facebook likes to make improvements to News Feed in order to keep people on Facebook, not leaving in frustration.

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