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Are Your Co-op Marketing Programs Working Today?

Oct 6, 2017 8:33:00 AM / by Branden Elwell posted in OEM Marketing, Dealership Facebook, Facebook, Facebook Advertising, OEM, co-op marketing

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Why Facebook Advertising is the Only Advertising You Need to do.

Oct 3, 2017 3:31:29 PM / by Jim Jabaay posted in Facebook Advertising, powersports marketing, Powersports Business, AIMEXPO

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Tampa, FL - June 22nd, 2017

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3 Ways to Help Get More First-Time Boat Buyers on the Water

Sep 26, 2017 12:52:37 PM / by Jim Jabaay posted in Boating Industry

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Tampa, FL - June 22nd, 2017

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How Manufacturers Can Leverage Facebook Lead Ads To Drive Customers

Sep 21, 2017 4:36:19 PM / by Jim Jabaay

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What Is Content Marketing and How to Create It Successfully

Aug 14, 2017 6:03:00 PM / by lotvantage posted in Dealership Content, Dealership Marketing, Facebook Content, Facebook for Dealerships, How-To's, Blog, Ads for Dealerships, Digital Marketing, Facebook, Facebook marketing, How To, Social Media

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Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” – Content Marketing Institute

Content marketing is an incredibly powerful tool, purposefully attracting customers by consciously and consistently producing relevant and valuable information for your current and future customers. Often times, the intent of content marketing is interpreted as having significance only if you can change or enhance a consumer’s behavior (ie. buy more!). We’re here to debunk that claim and show you that engaging customers, brand awareness and customer loyalty can be achieved with content creation, as well.

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5 Facebook Updates and Tests Spotted in July 2017

Jul 26, 2017 4:54:00 PM / by LotVantage Marketing posted in Facebook for Dealerships, Blog, Facebook, Facebook for Dealers, Social Media, Social Media for Dealers, social media for dealerships

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Anyone that uses Facebook knows that Facebook is always testing new tools and features and rolls it slowly to small test groups at a time. In fact, it is likely that the version of Facebook you use is different from the one your friends see. This is called A/B testing. But most of us unsuspecting Facebook users don’t notice the differences until they do a mass platform update.

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