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How Manufacturers Can Leverage Facebook Lead Ads To Drive Customers

Sep 21, 2017 4:36:19 PM / by Jim Jabaay

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What Is Content Marketing and How to Create It Successfully

Aug 14, 2017 6:03:00 PM / by lotvantage posted in Dealership Content, Dealership Marketing, Facebook Content, Facebook for Dealerships, How-To's, Blog, Ads for Dealerships, Digital Marketing, Facebook, Facebook marketing, How To, Social Media

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Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” – Content Marketing Institute

Content marketing is an incredibly powerful tool, purposefully attracting customers by consciously and consistently producing relevant and valuable information for your current and future customers. Often times, the intent of content marketing is interpreted as having significance only if you can change or enhance a consumer’s behavior (ie. buy more!). We’re here to debunk that claim and show you that engaging customers, brand awareness and customer loyalty can be achieved with content creation, as well.

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Press Release: LotVantage Releases Two New Software Products – Business Listings and Reputation Management

Jun 22, 2017 7:00:09 AM / by Mai Tran posted in Press Release

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Tampa, FL - June 22nd, 2017

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How Dealerships Can Claim Their Unmanaged Facebook Pages

Jun 6, 2017 12:10:00 PM / by lotvantage posted in Blog, Facebook

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A Facebook Page may exist for your dealership even if someone from your business didn’t actually create it. For example, when a person checks in to a place on Facebook that does not have an official Page, an unofficial Page is automatically created to represent that location.

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